WINNING BY LOVE
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branding + social media
Winning by Love is a marketing agency in Brazil that focuses on authority-building through content.
The CEO of the company is an artist, and they wanted the final result to be bold, feminine, and have a touch of magic. In an area dominated by male figures, WBL proudly is a women-led business, another aspect they wanted to showcase in their communication.
The biggest challenge regarding this project was the deadline - with a lot to unpack and little time, we decided to focus heavily on building a concise Instagram page and stick with a digital signature instead of doing a proper logo (for now). This way the company was able to showcase its brand identity and start to build a following simultaneously.
